26.01.2012

26.01.2012

In today's lesson we had two lessons to finish the infographic. We got back into our group and continued with our infographic.

Daniel came up with a strapline to put onto the top of the infographic. He then added a line underneath to seperate the text so it didn't get confusing.  He then did the part of 'Audience Data'. He wrote a little bit about the Audience data and then was able to add some pictures to represent that subject. He used a House to represent 'Household Date' and also 'Demographics'. He then used a pie chart to represent the 'Demographics' too.

I then did the next part about 'Audience Profiling'. I was able to mention how this includes the audiences age/gender, income, location ect. I then added images to represent everything. I added the cards to show the income and also of peoples spending patterns and what spare money they have. I then used a picture of a house to show peoples location and where they live. Then I used an image of a old lady and a young man to show the different age/genders.

Josh then did the consumer behaviour and wrote about things such as Personality, Blends elements and also understanding the buyers desisions. He had a lot of information on this for each of the subjects. He used an image of an angry baby to show to it will show peoples emotions. He then used an image of someone having an idea and this shows that people have a point of view. He then used an image of the facebook logo to then show that people are socializing to get their points across to a target audience.Finally he used an image of a group to show how people can make desisions in either a group or as an individual.

Jordan then did the part of Geo-Demographics. This was going to show peoples eatting patterns, outdoor activitites, ect. He used a photo of a red cross to show the heathcare and then showed a photo of KFC to show peoples eatting patterns.

To finish the whole thing off we used the Looney Tunes 'Thats all Folks' and an image of a Looney Tunes character with the actual text use by them too. We then added our names to show who had created the infographic. We thought it was a good way to end the whole infographic.