20.03.2012

Not blogged in a while, but we have been looking at different advertising types, branding, logo's and how companies manage to sell their products etc. We have watched a could of programs showing how they advertise and how much money they make just by people buying their products. Brand Loyalty, Brand association and Brand Recognition are three new words I now know due to this project. I am now thinking of three of my companies and then choosing one of them as my actual company and i need to plan a lot of things out on paper about this because i can plan anything else. As a group we also played the logo board game this was so we could see how well we known different logos. The group also did some handouts of logos with parts blank and we had to guess what they were.

31.03.2012

I am now 100% on my company name, 3 products for that company and also my logo. Now I am in the half term holidays and I have been given homework to do a pitch of my company to present it to 3 other students. I have to also been asked to complete a questionnaire to give to the students to complete after I have presented my pitch. I also need to do my napkin sketches of some logo's too.